Check out my column this week in The Towerlight. I take Google (and Jeff Jarvis) to task. I could have gone a lot longer if I had the time or the room.
Recently, I was assigned to read Jeff Jarvis’ book “What Would Google Do?” for my Writing for New Media class. How was the book? Oh, it was pretty useless. But that idea – that there’s still a question about what Google would do – is kind of quaint in that it implies there are things Google doesn’t already do.
That’s hard to come by in the industry these days. Any time now, in fact, I expect some of their outlandish April Fools gags to become reality. Google Gulp, Gmail Paper and AdSense for conversations would probably be awesome additions to their portfolio.
